Exam #2 Questions

More than 60% of all moisturizers are bought by women of the age:
A. 10-16
B. 17-25
C. 26-39
D. 40+

The first step in choosing an advertisement agency is:
A. Request client references
B. Request creative pitch
C. Set goals
D. Select initial list of applicants

Which is not a key component in understanding what is going on in an ad?
A. The target audience
B. The support
C. The objective
D. The agency

Which is not part of the hierarchy of effects model?
A. Cognitive
B. Affective
C. Conative
D. Effective