Exam #2 Questions

More than 60% of all moisturizers are bought by women of the age:
A. 10-16
B. 17-25
C. 26-39
D. 40+

The first step in choosing an advertisement agency is:
A. Request client references
B. Request creative pitch
C. Set goals
D. Select initial list of applicants

Which is not a key component in understanding what is going on in an ad?
A. The target audience
B. The support
C. The objective
D. The agency

Which is not part of the hierarchy of effects model?
A. Cognitive
B. Affective
C. Conative
D. Effective

RAW Video and Survey

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

RAW: Binge Drinking

I wasn't able to attend any of the RAW exhibits because of my schedule, but I am positive all of them were interesting and creative and really got everyone thinking about the importance of responsible drinking.  This project was definitely an effective way of grabbing everyones attention and teaching them a lesson or two on binge drinking.

I think this will definitely raise awareness, I know the posters that were hung all over campus with things people did when they were drunk caught my attention and made me think about drinking.  But if even one student was affected by just one project, then a life was possibly saved.  I think this has definitely happened because of this project.

Exam Questions

1. The process of examining factors from the organization's internal and external environments is ______.
A. Marketing Strategy
B. Situation Analysis
C. Evaluation
D. Marketing Tactics

2. Which of the following is not an Integrated Marketing Communication component?
A. Advertising Tools
B. Refining Tools
C. Integration Tools
D. Promotional Tools

3. Which of the following is not a way to build brand equity?
A. Make category domination the goal.
B. Continually innovate advertising.
C. Research current brand image.
D. Rely on customer loyalty

Blog Assignment #3

1. Apple
2. White, Expensive, Great Quality, Popular, Clean
3. Previous experience buying iPods
4. Apple, Awesome, Computers, Cool, Creative, Expensive, Innovative, Quality, Sleek, White
5. My perception was about the same.
6. This was probably the same because Apple is a very well known brand with a lot of word of mouth around it.

Goals for this semester

My goals for this semester are to figure out what I want to do with my life.  By May, I want to have some idea of what sort of career I would like to have when I graduate college.  So far, all I know is that I would like to live in New York City.  But there are so many jobs that you  could have when living in that city, that it's hard to chose something.  I am hoping this class will help me figure out what kinds of options I have and ultimately help me chose how I want to spend the rest of my life after college.

That is my main goal, pretty much my only goal, and if I accomplish that I will feel much better about where I am in my life and I will have some sort of direction before I begin classes again in the fall.