1. The process of examining factors from the organization's internal and external environments is ______.
A. Marketing Strategy
B. Situation Analysis
C. Evaluation
D. Marketing Tactics
2. Which of the following is not an Integrated Marketing Communication component?
A. Advertising Tools
B. Refining Tools
C. Integration Tools
D. Promotional Tools
3. Which of the following is not a way to build brand equity?
A. Make category domination the goal.
B. Continually innovate advertising.
C. Research current brand image.
D. Rely on customer loyalty
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