RAW Video and Survey

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

RAW: Binge Drinking

I wasn't able to attend any of the RAW exhibits because of my schedule, but I am positive all of them were interesting and creative and really got everyone thinking about the importance of responsible drinking.  This project was definitely an effective way of grabbing everyones attention and teaching them a lesson or two on binge drinking.

I think this will definitely raise awareness, I know the posters that were hung all over campus with things people did when they were drunk caught my attention and made me think about drinking.  But if even one student was affected by just one project, then a life was possibly saved.  I think this has definitely happened because of this project.

Exam Questions

1. The process of examining factors from the organization's internal and external environments is ______.
A. Marketing Strategy
B. Situation Analysis
C. Evaluation
D. Marketing Tactics

2. Which of the following is not an Integrated Marketing Communication component?
A. Advertising Tools
B. Refining Tools
C. Integration Tools
D. Promotional Tools

3. Which of the following is not a way to build brand equity?
A. Make category domination the goal.
B. Continually innovate advertising.
C. Research current brand image.
D. Rely on customer loyalty